EU removal of Geoblocks spells good news for Subscription Economy

Another positive step forward for EU citizens and the Subscription Economy.

On foot of the EU’s agreement to end mobile roaming fees, which is due to come into effect across Europe in mid-June, EU citizens will now also be able to make use of their video streaming subscriptions (without the use of VPN’s) when travelling throughout Europe.

This week an agreement has been reached amongst EU member states to remove Geoblocks from the beginning of 2018.

The removal of the Geoblocks allows EU travellers to utilise any digital subscriptions they have signed up for in their home country for such services as film, sports and video games. This is an important step forward and helps reaffirm that the Subscription Economy is now here to stay. The world works differently today and the way in which we buy and consume data has changed. We travel more for our work and if our work data can travel with us why can’t our subscription services?

I’ve always been frustrated by not being able to access my Sky TV content when I’m away from home even though I can access my MS Office 365 data, they are both in the Cloud right?

The new agreement to remove the Geoblocks is the next step for the EU Commission’s Digital Single Market strategy which is focussed on making ecommerce easier for business & consumers across Europe.

Subscription service providers such as Netflix will confirm the user’s country of residence by checking their original payment contract or by I.P. address. The service provider will however monitor how much time is being spent outside the subscriber’s registered country of residence and will act accordingly at contract renewal time.

The new rules should take effect sometime at the beginning of 2018 once there are no obstacles to the agreement being passed.

Copyright may become a factor since Geoblocks are often implemented, not by the subscription service provider, but the copyright owner.

Free to air services and catch up TV services are not as yet part of the agreement and broadcasters are not obliged to sign up.

The Commission have also suggested that a “Fair Usage” policy will not come into effect; the idea is that a subscriber will be able to access their chosen service in exactly the same way they would if they were at home.

If you are interested in learning more about the Subscription Economy and the benefits of moving to a subscription model, PFH will be running seminars on Microsoft Office 365 which are designed to inform and educate.

The seminars are taking place on Thursday 23rd March 2017 at the Envisioning Centre at Microsoft’s Dublin facility. There will be two sessions: 10.30am and 2.00pm. Each session will cover a complete overview of Office 365 and our MS O365 presenters will showcase the great benefits of the O365 suite of applications. These sessions are a must for anyone thinking of moving to a Subscription Model for their I.T. systems. To register for the event simply email training@pfh.ie stating which session you would like to attend.

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